In January 2020, Team LDLC joined forces with Team OL eSports and adopted the name "LDLC OL". This unprecedented initiative in France aims to strengthen the leadership of the team on both the French and international esport scenes.
The LDLC OL professional esport team, which competes in FIFA, League Of Legends, Counter Strike, Fortnite, WRC and other disciplines, operates in a brand new esport center in Lyon which also hosts the team's training center in partnership with the Tony Parker Adéquat Academy.
The team aims to develop esports practice opportunities for all audiences (young people, businesses, social groups, communities, etc.) in the greater Lyon region in order to attract national and international talents. This strong development centre should also benefit from the momentum provided by the forthcoming opening of a 16,000-seat arena near the Groupama Stadium, the design of which will make it possible to host major international esports competitions.
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In 2017, Olympique Lyonnais became the first team in the world to have an eSports franchise in China thanks to its partnership with one of the largest eSports structures in China, Edward Gaming.
LYON EDG Esports Team, which competes in FIFA Online 4, represents the colors of OL in China. The team was awarded the Chinese Golden Ball for Best eSports Team in 2017 at the 2017 China Golden Globe Awards, and it also won a major title in 2017 as Chinese Champion and was a semi-finalist in the EACC Asian Championships in 2018.
Olympique Lyonnais entered the Chinese eSports market with the desire to demonstrate the real potential of the Chinese esports market and the FSL League. This initiative will strengthen the links between OL and its Chinese fans, and promote the development of football and eSport in China.
Indeed, Olympique Lyonnais continues to pursue its development strategy in China, which began in December 2016, with capital from the investment fund IDG Capital. This transaction was accompanied by the creation of a joint venture named "Beijing Lyon Xingzhi Sports Culture Co., Ltd." between Xingzhi Sports, a subsidiary of IDG Capital and Groupe OL.
The purpose of this joint venture is to promote the reputation of OL in China, to develop the OL brand and to promote the club's training experience . It is in this context that partnerships have already been signed with Chinese clubs.