Partnerships: Mastercard strengthens its partnership with Olympique Lyonnais and becomes the official sponsor of the OL women's team jersey for the 2020/21 season
The current pandemic has had multiple effects in the world of sports and entertainment - as evidenced by the financial impact that has strongly affected women's sport. Mastercard now strengthens its commitment to the OL women's team to allow fans and players to stay connected to the world of football during this difficult period.
Mastercard announces today the extension of its partnership with the women's team of Olympique Lyonnais by becoming official sponsor of their home shirt for next season, which begins in September 2020. The partner will also use its Priceless platform to create unforgettable snapshots for supporters, for whom access to the stadiums is currently limited.
"We are happy to strengthen our partnership with Olympique Lyonnais, it is only natural for us to work with these incredible athletes and highlight their achievements on and off the field to inspire future generations" said Raja Rajamannar, Global Marketing and Communication Director and President of the Healthcare Division at Mastercard. “Particularly during this time of challenges to fan engagement, we look forward to using our platform to engage fans in a unique and unforgettable way. As evidenced by their recent successes in national and European competitions, OL continue to be a leading figure in women's sport as well as an organization with which we are extremely proud to work. We believe that investing in the game's pioneers and supporting inspiring role models is essential for everyone to unlock their potential ”.
Laurent Mathis, Marketing and Communication Director of Mastercard France adds: “We are working to increase the reach of women's football to a very wide range of fans and enthusiasts and also to give little girls role models that will make them believe in their dreams. "
Last year, Mastercard extended its sports sponsorship portfolio by launching a partnership with OL and a team of ambassadors, with the aim of bringing fans closer to the sport of their passion, through exclusive experiences offered to cardholders on the priceless.com site.
This includes digital experiences such as sending personalized video with tips to improve your game, the ability to ask questions of your favorite players in exclusive interviews, video content, or even the possibility of winning a session of personalized digital coaching.
"We are very honored to have Mastercard on our jersey - Mastercard's continued support and commitment to women's football is not only crucial in improving the drive for parity in the sport, but their new engagement program creates new opportunities for fans and players to meet and share their fundamental values ”, said Jean-Michel Aulas, President of Olympique Lyonnais.
The red and yellow Mastercard logo will be on the front of the players' match and warm-up shirts for all matches in D1 Arkema, the top division of women's football in France, for the 2020-2021 season. It will also appear on women's home replica and match jerseys sold in OL stores as well as outlets around the world. The Mastercard logo will also appear on the sleeve of the players' jerseys at all matches of the UEFA Women’s Champions League.
Creating opportunities to allow fans to be closer to the game.
In a sporting world where fans can no longer attend sporting events, Mastercard is activating its Priceless platform to bring fans of the game closer together digitally. On Priceless.com, fans will be able to find exclusive content about their favorite players and, for a limited time, register to be among the first to receive a jersey bearing the Mastercard logo.
To begin with, OL players will have the opportunity to make young girls dream thanks to a program using virtual mascots where two happy superfans can greet their idols from their homes as the players enter the stadium for their first football match of the season this Sunday, September 6.
“Mastercard's Priceless platform brings us closer to our fans and allows us to inspire the younger generations both on and off the pitch. All over the world, no matter our gender, skin color, or background - we deserve the opportunity and the support to achieve the things we love." says Ada Hegerberg, Lyon striker
“The most important thing is the fans. Without them we would not be on the pitch. At the moment, we have a different kinf support but one that is adapted to the current situation. Cheers and chants are things we miss, that's why I'm so happy to be able to collaborate with Mastercard to create some priceless moments for the fans. They are the ones who give value to what we do." remarks Wendie Renard, the captain of OL.
About Mastercard : Mastercard.com
Mastercard is a global technology company in the payment industry. Our mission is to connect and nurture an inclusive digital economy that benefits everyone everywhere, by enabling secure, simple, smart and accessible transactions. We leverage secure data and networks, using our partnerships and passion, and our innovations and solutions to empower individuals, financial institutions, governments and businesses to realize their full potential. Our decency quotient (DQ) shapes our culture and each of our activities, within our company and externally. Established in more than 210 countries and territories, we are building a sustainable world to open up for everyone a horizon rich in priceless priceless possibilities.
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