Club : Nearly 7M fans on Twitter, Instagram and Facebook
Regarding the development of the number of fans on its social networks, OL is in 4th position with a total of 6.9M fans in total on Twitter, Instagram and Facebook (an increase of 3.7% compared to in the previous quarter). On each platform, OL has 1.8M fans on Twitter, 3.7M on Facebook and 1.4M on Instagram.
Regarding the number of video views on social networks, Olympique Lyonnais is in 3rd position and recorded the strongest increase here with a percentage increase in views of 40.6%. The videos have a total of 31.5M views. This figure is a result of the numerous initiatives proposed by the Club to support its community.
In addition, the number of interactions (number of posts and their engagement rate) increased as well, with 10.2M interactions, an increase of 28.9% over the previous quarter.
Study carried out from January 1, 2020 to March 31, 2020 by Nielsen Sports on behalf of the LFP covering the 20 Ligue 1 Conforama Clubs with their accounts on Twitter, Facebook and Instagram social networks.