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In March, OL leads the digital ranking of football clubs

Published on 09 April 2020 at 8:30 PM
En mars, l'OL en tête du classement digital des clubs de football
The Sport and Digital Observatory measures the digital performance of the main sports teams in France every month. For each team, the OSD analyzes the size of the digital community, but also the engagement rate of their posts on different social networks. Olympique Lyonnais has topped the rankings for the month of March.

The Sport and Digital Observatory has analyzed the official accounts on the social networks Facebook, Instagram, Twitter and Youtube for the period between March 2 to April 3, 2020.  

Olympique Lyonnais WAS ELECTED TEAM OF THE MONTH
The best football club on social media in March

 

Team of the month rewards the most effective and engaging work on social media.

This ranking is determined according to 3 criteria: 

  • OL recorded an increase in its followers on its official accounts: + 0,32% 
  • The number of posts per active platform: 142
  • The average engagement across the whole community on each of its posts: 4,383

THE SIZE OF COMMUNITIES

 

Olympique Lyonnais had the 2nd best growth rate in terms of the number of its subscribers. The Club is now 4th with 7,021,060 subscribers, an increase of 2.48% compared to the month of February.

In addition, Olympique Lyonnais has passed the 7 million follower mark on these 4 main social networks: Instagram, Facebook, Twitter and Youtube. Also of note is an increase of 150,000 fans on Facebook.

As to the women's team, OL are in second place with 173 611 followers.

 

Here's a detailed look at the classification of the Club's two professional teams:

abonnesOL  abonnesolfem

 


PUBLIC ENGAGEMENT

 

Olympique Lyonnais are the top mixed club in terms of engagement, with 4.38 for the women and 0.8 for the men.
   

engagement ol engagement olfem

 


 

Harry Moyal, DGA of Business & Strategy, talks about OL's social media management since the start of the Covid-19 crisis and the end of matches being played:

 

Our Community managers have a strategic role and have been ready from the start of the COVID-19 crisis because social networks play an essential role in the rapid dissemination of information and the maintenance of our links with our community. They are the most effective ways to disseminate messages from the health authorities, which have also been echoed up by our players.

Social networks have been a great medium to relay as well the actions carried out by the club's foundation in the fight against Covid-19: fundraising via a participative platform of more than 152k €, the mobilization of supporters, etc.

Different programs for the community have also been proposed to keep and strengthen contact with our fans during this period of confinement: “My OL jerseys” games, “Lyou's challenges”, the “dream 11”, retro videos etc. which allow us to interact with our supporters and keep a daily connection.

In addition, the players have been regularly giving physical exercises to reproduce. They also share messages on the situation we are living in, on their own confinement, and give messages of encouragement to the whole OL community.

The community managers of the club work remotely but it is an exercise that they have master. We have regular video conferences with the teams to establish the action plan to carry out each week.


 


 

 

Retrouvez l'ensemble des éléments du classement ici