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Communiqué : esport - Signing of a partnership agreement between LDLC and Olympique Lyonnais

Published on 07 January 2020 at 10:20 PM
Communiqué : esport - Signature d'un accord de partenariat entre LDLC et l’Olympique Lyonnais

LDLC EVENT, operator of GROUPE LDLC of TEAM LDLC and of Olympique Lyonnais are pleased to announce their esports partnership. The LDLC Team, with numerous national and international titles (current French Champion on League of Legends and World Champion on WRC), is now associated with OL eSports. This association of two listed Lyon companies aims to strengthen the team’s leadership on the French and international esports scene.


A professional eSport team for Lyon

The merger between Olympique Lyonnais and LDLC, two benchmarks already associated with the LDLC ASVEL team, demonstrates an unprecedented strategic commitment to French esports and will endow the new team with major advantages.

OL Groupe will bring in particular its commercial know-how for the development of partnerships and team performance, as well as relaying esports news to the greatest number of fans via its club media.

This partnership is further notedd by the immediate change of the name of the team which is now LDLC OL.


An eSport Center to open soon in Lyon

The professional eSport team LDLC OL, will compete in FIFA, League Of Legends, Counter Strike, Fortnite, WRC and other games, and will train from the first quarter of 2020 in a new esports center in Lyon. The venue will also host the team’s training center in partnership with the Tony Parker Adéquat Academy.


A strong commitment to eSport

Through this unprecedented initiative in France, the team aims to develop esports by allowing the opportunity to practice for all audiences (young people, associations, businesses, communities, etc.) in the greater Lyon region in order to attract talent national and international.

This strong development center should also benefit from the momentum brought by the upcoming opening of a 16,000-seat arena near the Groupama Stadium, the design of which will allow it to host major international esports competitions.


TEAM LDLC : Founded on August 16, 2010, TEAM LDLC is the oldest active French esports team in existence. With a record of more than 180 national and international medals in almost 10 years in more than a dozen disciplines, TEAM LDLC has trained more than thirty international professional players currently active.

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LDLC EVENT : SAS LDLC EVENT is a subsidiary of the LDLC Group, specializing in events, video content production, communication and storytelling via video games and esport. It was created in May 2016 and notably co-founded the Esports France association, bringing together French esports players. Its director Stéphan EUTHINE has been its current President since June 2017.


GROUPE LDLC : Founded in 1996, the LDLC Group is today the market leader in IT and high-tech e-commerce in France, employing 920 people with a turnover of 507.5 million euros. With 5 commercial locations, it combines activities in the fields of IT, high-tech, childcare and education. In 2006, through partnerships and events, the LDLC Group became involved in electronic sport. Four years later, it strengthened its commitment and acquired its own team of gamers, Team LDLC. Laurent de la Clergerie, President of the LDLC Group, explains: "I like to compare entrepreneurship to video games, in both cases it takes tactics, anticipation, daring in decision-making, pleasure and passion. Like a player, I am constantly looking to improve. "

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OL GROUPE :Organized around Olympique Lyonnais, a football club founded in 1950 and chaired by Jean-Michel Aulas since 1987, OL Groupe is a listed company and a leader in the entertainment and sports fields in France.

Launched in January 2017, the OL eSports team is involved in FIFA competitions and obtained the title of champion of France Orange e-Ligue 1 in 2018. Its two players Aero and CocoVBastos will notably compete in the FIFA eClub World Cup 2020. The eSports team has also, since March 2017, included a Chinese team named Lyon EDG composed of 5 top players on the FIFA Online circuit 3 - 4, having obtained the Chinese Golden Ball for the best esport team in 2017.

Olympique Lyonnais have won 49 titles in its history, including 28 with the women's team (13 consecutive titles as French champions, 8 French cups and 6 UEFA Women's Champions League, including the last 4) and 21 (including a record 7 consecutive league titles) with the club's men's team, which has again qualified for the knockout stages of the UEFA Champions League in 2020 against Juventus,  their 23rd consecutive participation in a European competition.

This approach of parity is also found in the creation of its mixed Academy.

Since the inauguration of its new stadium in January 2016, Olympique Lyonnais has, like the largest European clubs, had a 100% private, ultra-modern and multifunctional ground, open 365 days a year, which is part of a "Full Entertainment" strategy, offering activities in sports, artistic, cultural and corporate fields. In addition to the stadium, a project to build a new 16,000-seat arena for concerts and sports at the OL City site is currently underway.