Club / Partnership

Hyundai KONA, Tucson become partners in the daily lives of OL players

Published on 25 March 2019 at 10:00 AM
Hyundai KONA et Tucson partenaires au quotidien des joueuses et joueurs de l’OL
Hyundai Motor France handed over a fleet of its two iconic SUVs to Olympique Lyonnais: the new Hyundai Tucson for male players and the Hyundai KONA for female players. An official event that the brand shared with OL fans.

Hyundai Motor France proves once again that its partnership with OL goes well beyond a simple jersey sponsorship. It's the latest initiative in line with the #HyundaiExperience set-up at Groupama Stadium, which brings together several fan-oriented activations. To learn more, visit www.hyundaiexperience.fr 

While driving with Hyundai, Olympique Lyonnais players allow the brand and its different models to be highlighted. It is a great pride for Hyundai Motor France to count on them as true ambassadors of the brand.

A premium partner of OL for the past seven seasons, Hyundai extended its partnership at the beginning of the season by becoming the official supplier of the OL women's team. The brand sends a strong message in favor of parity in sport and society in general. A logical choice, in perfect coherence with the FIFA Women's World Cup 2019, which will start in June in France, and which is also a partner of Hyundai. 

"Olympique Lyonnais' male and female players are ambassadors of our brand on the pitch obviously, but also outside, especially at the wheel. They allow us to develop the name recognition of our products and the involvement of Hyundai in the world of Football in France. This seventh partnership season further strengthens the bonds and common values between Hyundai and Olympique Lyonnais, as well as our presence in women's football."

Lionel French Keogh, Managing Director of Hyundai Motor France


"Olympique Lyonnais is pleased to strengthen the ties that have united us with Hyundai for seven years. This collaboration goes beyond the framework of a commercial partnership, it testifies to a mutual trust and truly embodies the sharing of the values of parity, innovation and excellence carried by our respective brands."

Jean Michel Aulas – Olympique Lyonnais President

 

 

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