Olympique Lyonnais signs a regional partnership in Asia with BOB Sports
This partnership fits with OL development strategy in Asia: enhance OL awareness and promote French football globally.
After opening its capital to a Chinese investment fund and launching an eSport team in China, Olympique Lyonnais demonstrates once again its willingness to increase its presence on the Asian market by signing with a major actor in Asia.
BOB Sports is an Asian online betting company. BOB Sports uses the latest technologies to propose to its fan base a unique experience in betting, multiple betting options in conformity with international standards. BOB Sports will always provide a secured, fast and reliable experience to its clients.
Thierry Sauvage, Olympique Lyonnais CEO declares:
« We are delighted to welcome BOB Sports in our family of partners. This partnership will be fruitful for both parties and I am convinced it will allow a significant development of BOB Sports activity as well as OL image in Asia. »
BOB Sports CEO says:
“We are very happy to be the exclusive sports betting partner of the Lyon Football Club in Asia. Olympique Lyonnais is a renowned football club with a long history, it has always ranked among the top of the French Ligue 1 so it is a very ideal partner to us. This partnership marks BOB Sports' official steps toward the international market. BOB Sports will focus on providing better services and top-level betting products to a wide sports fan base. We hope that the Lyon club will achieve good results in all competitions of this season, and we will fully support the development of the team”.
Finally, for Laurent Moretti – Lagardère Sports France Managing Director, Olympique Lyonnais’ exclusive marketing agency:
« Lagardère Sports is very proud of such partnership between Olympique Lyonnais and BOB Sports for two main reasons. First, we care about club’s international development needs. The synergies we built inside our organization give us the ability to propose global and worldwide strategy to our clients ».